Anti-LGBTQ+ hate group Alliance Defending Freedom (ADF) is engaged in an ongoing crusade to force private businesses to adhere to conservative Christian theology, in part by spreading the false narrative that private sector banks have been dropping conservative religious clients since the Obama administration. The conspiratorial claim, which ADF calls “debanking,” has arisen out of an ongoing effort from ADF to ban or disrupt private sector investments in diversity, equity and inclusion (DEI) and environmental sustainability.